Joel Ezekiel

You make a good living. So why does money feel this stressful?

I help small business owners get a steady wage, a tax pot that's never short, and calm about money.

MSc Behavioural Economics  |  Qualified Financial Planner

Hi, I'm Joel.

I'm a behavioural money coach and a Qualified Financial Planner. I work with self-employed people, coaches and practitioners who earn well and still feel broke.

Gratitude and manifesting practice can help. But the deeper beliefs still drive most of your decisions. That's what we work on. And we build a system that looks after your money, so you don't need willpower.

My 12-week programme, The Money Story Method, is how we do it, one to one.

This is for you if:

  • Your income swings from a fully booked month to weeks of almost nothing, and you've never built anything to survive the gap.
  • You check your bank balance less often than you'd like to admit.
  • You want to feel calm about money, not just "good at it".
  • You've downloaded budget templates you never opened.
  • "What should I actually charge?" is a question you've never really answered. You picked a number and hoped nobody would ask why.
  • You feel a flicker of guilt charging good money for work that also means something to you.
Book your free Cash Flow Session

Watch: how the Money Story Method works

Trained in · grounded in

How can I help you?

1:1 · 12 weeks

The Money Story Method

WORK WITH ME to build your money system, one to one, and change the habits underneath it. Start with a free Cash Flow Session.

See the programme
Free · twice a week

The Thursday Money Note

READ honest, research-based notes on money and behaviour. Two short emails a week, a Tuesday letter and The Thursday Money Note. One-click unsubscribe any time.

Join for free

Budgets live above the waterline.
The real work is below.

ABOVE THE WATERLINE · BEHAVIOUR

  • Budgets
  • Spreadsheets
  • Apps & side hustles
  • Finance books & courses
  • What you track, what you try

BELOW THE WATERLINE · THE STORY

  • Inherited beliefs about money
  • Fear of looking at the number
  • Shame loops that override plans
  • Identity tangled up in earning
  • What you learned before you could name it

Most financial advice works above the line. The Money Story Method starts below it.

Client wins

In their own words. Real people, real recordings.

  • It's almost like looking in a mirror.

    Money Story Method client
  • I feel seen and called out at the same time.

    Money Story Method client
  • Permission. That one word defines my whole life.

    Money Story Method client

You've removed money from the pedestal for me. Now it's just a tool. I am in control of it. It is not in control of me.

Josh, head chef on a yacht

From avoiding money as "just status" to seeing it as a tool for freedom.

Alon, personal trainer

Calmer about money, and clear on her worth.

Shambhavi, finishing her master's

Spotted the autopilot spending quietly draining him, and built a system to stop it.

Lynton, personal trainer

A breakthrough moment: seeing what her money could actually build.

Shira

Found exactly where her money was leaking, and started closing the gaps.

Jessica

See all client clips

Read all about it

Read the blog →

Not ready for coaching yet?
Start where it's quiet.

Two short emails a week on money and how we behave with it: a Tuesday letter and The Thursday Money Note. Honest, and based on the research. There's no upsell in every issue.

Two short emails a week. Unsubscribe any time. No webinar, no catch.

Prefer to watch? My full masterclass on money scripts, biases and how to change them.

Book your free Cash Flow Session

75 minutes with me, live on screen. We work out how much you actually need to earn. You get a written report within 48 hours. It's free.

Book your free Cash Flow Session