The Money Story Method
WORK WITH ME to build your money system, one to one, and change the habits underneath it. Start with a free Cash Flow Session.
See the programmeJoel Ezekiel
I help small business owners get a steady wage, a tax pot that's never short, and calm about money.
MSc Behavioural Economics | Qualified Financial Planner
I'm a behavioural money coach and a Qualified Financial Planner. I work with self-employed people, coaches and practitioners who earn well and still feel broke.
Gratitude and manifesting practice can help. But the deeper beliefs still drive most of your decisions. That's what we work on. And we build a system that looks after your money, so you don't need willpower.
My 12-week programme, The Money Story Method, is how we do it, one to one.
This is for you if:
Watch: how the Money Story Method works
Trained in · grounded in
WORK WITH ME to build your money system, one to one, and change the habits underneath it. Start with a free Cash Flow Session.
See the programmeREAD honest, research-based notes on money and behaviour. Two short emails a week, a Tuesday letter and The Thursday Money Note. One-click unsubscribe any time.
Join for freeABOVE THE WATERLINE · BEHAVIOUR
BELOW THE WATERLINE · THE STORY
Most financial advice works above the line. The Money Story Method starts below it.
In their own words. Real people, real recordings.
It's almost like looking in a mirror.
Money Story Method clientI feel seen and called out at the same time.
Money Story Method clientPermission. That one word defines my whole life.
Money Story Method clientYou've removed money from the pedestal for me. Now it's just a tool. I am in control of it. It is not in control of me.
Josh, head chef on a yachtFrom avoiding money as "just status" to seeing it as a tool for freedom.
Alon, personal trainerCalmer about money, and clear on her worth.
Shambhavi, finishing her master'sSpotted the autopilot spending quietly draining him, and built a system to stop it.
Lynton, personal trainerA breakthrough moment: seeing what her money could actually build.
ShiraFound exactly where her money was leaking, and started closing the gaps.
JessicaYou earn decent money but it's gone before you know it. Here's the real reason why, and what to do the moment money lands.
20 October 2026 Anxiety & avoidanceWhen chaos becomes normal, we stop seeing it. Here's the money psychology behind why that's dangerous for your business.
19 October 2026 Spending & shameYou work hard, money lands, and somehow it's gone. Here's what's really happening, and why it hits harder when you're self-employed.
17 October 2026Two short emails a week on money and how we behave with it: a Tuesday letter and The Thursday Money Note. Honest, and based on the research. There's no upsell in every issue.
Prefer to watch? My full masterclass on money scripts, biases and how to change them.
75 minutes with me, live on screen. We work out how much you actually need to earn. You get a written report within 48 hours. It's free.
Book your free Cash Flow Session